Rhetoric

When I see ads usually like on youtube, they want you to either download or buy something. Many of the ads seen use logos, they try using facts to persuade you to do what they need. At the end of the day its a business tactic and they care more about making money than you. Sometimes they can use pathos or ethos by getting you to feel some way. Or by using famous people or sometimes expensive objects such as cars, or different wanted items. All these tactics allow the consumer to feel like if they do what they say, it will allow them to get what is being promised.