When it comes down to rhetorical analysis it all depends on what you want the people reading or viewing to do. In a way you are persuading them into doing something. In the reading it talked about how ads influence people decisions an views. Theres many tactics used in order to persuade peoples decisions and the end result is to make them do something you want. An important step is also the way you use your words while trying to convince you audience. Another tactic is to use logos or things that people will remember what you want them to know. Many times repetition works also when you want to highlight something that will stick. Some other tactics is using logos, ethos, pathos, which use different methods to appeal.